Startup Alignment

Did you know 65% of startups fail because of co-founder conflict?

Not product failure. Not market fit.

People. .

According to Harvard Business Review and Noam Wasserman’s research, co-founder dysfunction is one of the most common and preventable reasons startups collapse. Misalignment kills momentum, derails funding, and burns through capacity.

At Orangery, we help founders build strong communication from the start—turning conflict into clarity, strengthening trust, and creating space for fast, focused execution.

Did you know that reducing co-founder conflict could double your odds of success?

What would that mean for your launch… and your long game?

People in a business meeting discussing in front of a laptop with a notebook and smartphone on the table.
Two people using a Samsung Chromebook at a desk.
Two women in a meeting room, one pointing at a whiteboard covered with notes and sketches. A table with a laptop, notebook, and sticky notes is in the foreground.
A group of four people sitting around a table, discussing documents. Two of them are men in checkered shirts, a woman with glasses wearing a floral top, and another man with a ponytail. They are holding papers and have mugs on the table.

What you’ll get

  • ✺

    Clarity on Each Founder’s Strengths so you can collaborate instead of collide.

  • ✺

    Clear Role Definition, early on — so energy goes into momentum, not confusion.

  • ✺

    Better Decision-Making by balancing future vision with resent realities, un=sing the right lens at the right time.

  • ✺

    A Shared Communication Language grounded in your unique leadership styles — so you can actually hear and understand each other.

  • ✺

    Deeper Trust and Alignment with the people you’re building with, BEFORE tension turns into dysfunction.

  • ✺

    A Stable Foundation that supports speed, agility, and smart execution from day one.

Two people sitting at a table holding ceramic mugs.
Three people sitting at a wooden table with laptops, laughing and talking in a casual work setting.

If you’re building something great but know there’s tension under the surface or you’re just smart enough to want to avoid it, let’s talk.

Whether you’re in the early days of a new venture or already navigating the highs and lows of co-leadership, we’re here for it!

Bring clarity and alignment as co-founders, to your first hires, or core team—so your vision doesn’t stall before it starts.

If you’re even a little curious what this could unlock for your team, book a call.

One conversation could change EVERYTHING!

Framework: 

Key Stages, Challenges, & Orangery’s Solutions

Stage 1

From Idea to Early Team

Two women sitting at a table in an office or meeting room having a conversation.

Founding & Formation

Challenges:

  • Co-founder misalignment

  • No decision-making structure

  • Undefined vision and values

Orangery Solutions:

  • Co-founder alignment sessions

  • Role clarity and decision frameworks

  • Shared language and values foundation

Stage 2

Developing and Testing MVP

Two people discussing over papers and laptops at a desk.

Product-Market Fit

Challenges:

  • Product and customer misalignment

  • Resistance to pivoting

  • Rising team tension

Orangery Solutions:

  • Greater team alignment

  • Teach fast pivot strategies

  • Build resilience through coaching

Stage 3

Hiring and Culture Setting

Two women sitting at a wooden table with laptops and blue mugs, in a bright room with large windows and potted plants.

Early Team Building

Challenges:

  • Undefined culture

  • Role ambiguity

  • Lack of feedback loops

Orangery Solutions:

  • Culture blueprint and onboarding support

  • Clear role ownership

  • Simple, powerful feedback systems

Stage 4

Expanding Teams and Markets

Group of four men having a meeting in a modern office setting, with one standing and presenting ideas on a whiteboard filled with sticky notes, while the others sit with laptops, listening attentively.

Scaling Operations

Challenges:

  • Culture drift

  • Weak middle management

  • Communication breakdowns

Orangery Solutions:

  • Scale cultural values

  • Train new leaders

  • Strengthen communication and healthier working relationships

Stage 5

Scaling Leadership and Systems

Team meeting with sticky notes on wall

Maturity & Expansion

Challenges:

  • Culture dilution

  • Leadership burnout

  • Structural complexity

Orangery Solutions:

  • Executive coaching for scaling

  • Build sustainable leadership rhythms

  • Reinforce culture across teams and locations

Startups rarely fail from bad ideas. They fail from broken trust, culture drift, and misaligned leadership.

We help you build the foundations you need to scale—and thrive.